Texas Oncology (TXO)

Developed copy across campaigns and marketing collateral to increase awareness of TXO's services, spanning 19 specialties, a clinical trials program, and 600+ physicians and 300+ locations across Texas

Advertorial — Austin Monthly

This advertorial was designed to reach a general Austin audience and drive awareness around colorectal cancer screening, particularly among younger patients, who often underestimate their risk. The headline, "Colorectal Cancer Starts Earlier Than You Think," was written to challenge a common misconception and create urgency without being alarmist, meeting readers where they are before guiding them toward action.

Patient Stories — TXO Website

This patient story was written to humanize cancer care and highlight the impact of Texas Oncology's physician-patient relationship — a key differentiator for the brand. The goal was to capture Michelle Prescott's voice authentically while weaving in clinical context that builds credibility and trust. The headline, "A Mother and Son's Journey to Overcoming Hodgkin's Lymphoma," was chosen to lead with the emotional hook — the fact that both a mother and her son were diagnosed with the same cancer — before drawing the reader into the broader story of resilience, compassionate care, and survivorship. The story also subtly highlights that Texas Oncology treats families, not just individual patients — Michelle's trust in Dr. Jackson led her to bring her son Alex in for care as well, illustrating how a single patient relationship can extend to an entire family. Rather than leading with statistics or clinical language, the copy opens with a scene to pull the reader in immediately and keep them engaged through to the outcome.

Northwestern Medicine

Creative direction and graphic design for U.S. News & World Report’s Best Hospitals campaign
Developed copy for LinkedIn banner to showcase Northwestern Medicine’s commitment to advancing patient care in Chicago

Kooth

Wrote and edited in-app and marketing copy for Soluna,a Gen Z-focused mental health app funded by the California DHCS, contributing to a 193% increase in viewership in Q1 2024
Used plain language principles by breaking down complex topics and replacing jargon with simple, familiar words
Structured text chats into separate texts for better readability
Intro and outro slides have clear calls to action (ex: contact support for help)

Text chat: Anna’s texts: Mom calls therapy “crazy”

Quiz: How much do you know about sleep and substance use?

Tennessee Department of Health

Developed a multi-level intervention to promote smoking cessation among pregnant mothers in collaboration with the South Central Regional Director
Deliverables include an SMS messaging platform, infographic, video, and social media template
For SMS messages, I leveraged shorter sentences, encouraging language, and actionable next steps

Jacaranda Health

Developed short-form and plain language copy for social assets and Jacaranda Health’s landing page to drive patient messaging and chat engagement

The Zoe Report

Conducted in-depth research on postpartum care centers around the world and in the US
Ideated plain language headline and dek
Produced long-form article with expert interviews